Someone tweeted yesterday that ‘it’s against the spirit of Twitter to advertise’. Surely, the whole point of Twitter is to advertise?
We’re all advertising ourselves. Advertising how supremely witty we are; how superior our taste in music is; how clever, well-educated or literary we are; how up-to-the-minute with modern culture we are; how lovely our dog is, haven’t we got great taste?; how we watched the latest episode of the latest in Scandinavian noir on the telly last night, aren’t we cool?; how supportive we are of our football team; how much we know about our chosen favourite subject, whether that be politics, the weather or wildlife.
Everyone on Twitter is there to advertise themselves, begging the world to “Look at me! Look at me!”